Basics: What is SEO?

Posted November 4, 2011 - 9:27 am. By Ryan Feyer. comments

Basics: What is SEO?

What is SEO? First of all it’s an acronym that stands for Search Engine Optimization.

Search Engine Optimization is an internet marketing strategy that improves the visibility of a website in organic, or unpaid, search engine results. In other words, the goal of SEO is to get a website to appear higher in search engine results.

For example, when someone makes a search on Google, let’s say for “tire replacement service,” they’ll be brought to a page with search results including links to various websites. Google automatically arranges the results in order based on what they think would be most relevant to the searcher. If you’re a business owner or marketer, you obviously would like your website to be associated with certain searches, and want it to appear in search results before your competition does.

This is where SEO comes into play. SEO attempts to improve relevance and create credibility for specific search queries.

Relevance of Content

Part of SEO is optimizing your website so that search engines automatically associate your website with certain key words and phrases. So if I own a business that sells tires, I want my website to be associated with words and phrases like “tire replacement,” “tire repair,” or “goodyear tires.” So I would optimize specific pages on my website with text, heading and title content that contains those phrases.

Credibility of Content

Now that my website is associated with those keywords, I want to make sure I appear before my competition. We want to appear to be more authoritative than our competition (I would recommend BEING more authoritative, rather than just appearing that way). So how do we get this authority? There are several ways. One could be through the history of your website and domain name. Another could be through the amount of relevant content. The best, fastest, and perhaps easiest (though the actual process is often difficult and grueling), way you get authority is through a relationship with another website that has authority. So I want other websites to also link to my website so that it appears that I have authority on my particular subject.

In the End

In the end, if you have good relevant content and proper authority, you can get your website to appear higher and higher in search results. This entire process is called search engine optimization or SEO.

Basics

This post is part of a series called Basics. Basics is an attempt to give a high level overview of internet marketing services and why they’re important to businesses. If you’re interested in learning more about how internet marketing services can help your business, get a free consultation here.

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