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Searching for blog posts tagged with "Search Engine Optimization."

Basics: The Difference Between Optimization and Marketing

Posted December 20, 2011 - 10:22 am. comments

We receive a lot of questions, especially regarding our internet marketing services, about the difference between optimization and marketing. Do they mean the same thing? Is one the parent of the other? Can you really compare marketing and optimization side-by-side?

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Four Google Analytics Reports You Need to Check Daily

Posted December 15, 2011 - 10:06 am. comments

If there’s one thing internet marketing has that trumps any other form of marketing it’s this: data. Marketing online makes it easy to track, trace and monitor all of your efforts.

One thing you need to track is your website traffic and one way to do that is with Google Analytics. We believe there are four basic reports that you need to be checking every day, or at least every week, to become an informed internet marketer. These aren’t in any particular order.

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Basics: What is Internet Marketing?

Posted November 11, 2011 - 1:39 pm. comments

There’s a common misconception about what internet marketing is. To some, internet marketing has something to do with a pyramid scheme. They‚Äôve probably had an acquaintance send an e-mail or Facebook message about how they‚Äôre making all this money doing what they love online. All you have to do to be a part of it is pay $99. This sometimes is labelled as “internet marketing,” but it’s not. It‚Äôs simply pyramid scheme 2.0. People are now just using the internet to “market” their business of selling nothing.

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Basics: What is SEO?

Posted November 4, 2011 - 9:27 am. comments

Search Engine Optimization is an internet marketing strategy that improves the visibility of a website in organic, or unpaid, search engine results. In other words, the goal of SEO is to get a website to appear higher in search engine results.

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Why Google’s Secure Search Policy Shouldn’t Matter to SEOs

Posted October 24, 2011 - 9:37 am. comments

Last week, Google announced it was changing the default search setting for it‚Äôs logged in users. It will start moving users to encrypted pages when displaying search results. Google says this initiative is to protect the personalized search experience; in essence, to protect users‚Äô privacy…

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Three Basic Tips for Improving Organic Search Rankings

Posted October 20, 2011 - 9:24 am. comments

Looking for a few easy ways to improve organic search results, aka. Search Engine Optimization (SEO)? Try these three things first…

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Signs You May Be Dealing With An SEO Troll

Posted October 18, 2011 - 12:00 pm. comments

A plague has hit the search engine optimization (SEO) industry and it really has nothing to do with SEO, but with bad business practices. The plague happens to be a slew of toxic SEO agencies that are just trolls. If you‚Äôre a business owner, you‚Äôve likely been contacted by one of these SEO trolls already. We receive close to five phone calls a day on our business line from the trolls asking if we‚Äôd like to buy their SEO services. They make promises they can‚Äôt keep, they offer prices they can‚Äôt afford, and they‚Äôre just a pain to deal with. Here are some signs you may be dealing with an SEO troll…

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