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Basics: The Difference Between Optimization and Marketing

Posted December 20, 2011 - 10:22 am. comments

We receive a lot of questions, especially regarding our internet marketing services, about the difference between optimization and marketing. Do they mean the same thing? Is one the parent of the other? Can you really compare marketing and optimization side-by-side?

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Basics: What is Internet Marketing?

Posted November 11, 2011 - 1:39 pm. comments

There’s a common misconception about what internet marketing is. To some, internet marketing has something to do with a pyramid scheme. They‚Äôve probably had an acquaintance send an e-mail or Facebook message about how they‚Äôre making all this money doing what they love online. All you have to do to be a part of it is pay $99. This sometimes is labelled as “internet marketing,” but it’s not. It‚Äôs simply pyramid scheme 2.0. People are now just using the internet to “market” their business of selling nothing.

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Basics: What is Search Advertising?

Posted November 9, 2011 - 8:05 am. comments

What is search advertising? Simple: it’s advertising within a search engine. When people use Google, Bing or Yahoo, they’re brought to a page with their results. At the top and right-hand side of the results are paid listings (red sections below). These comprise of what is called search advertising.

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Basics: What is SEO?

Posted November 4, 2011 - 9:27 am. comments

Search Engine Optimization is an internet marketing strategy that improves the visibility of a website in organic, or unpaid, search engine results. In other words, the goal of SEO is to get a website to appear higher in search engine results.

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