Four Google Analytics Reports You Need to Check Daily
If there‚Äôs one thing internet marketing has that trumps any other form of marketing it‚Äôs this: data. Marketing online makes it easy to track, trace and monitor all of your efforts.
One thing you need to track is your website traffic and one way to do that is with Google Analytics. We believe there are four basic reports that you need to be checking every day, or at least every week, to become an informed internet marketer. These aren‚Äôt in any particular order.
1. Audience > Demographics > Location
Where are your visitors from? If you‚Äôre a traditional brick-and-mortar business and you‚Äôre getting an unusual amount of traffic from outside of your primary market, there might be something wrong. Traffic if good, but if it‚Äôs not bringing you business or promoting your brand so that one day it will bring you business, you‚Äôre wasting money. Don‚Äôt pay to host a website if it‚Äôs not going to do you any good.
2. Audience > Technology > Network
We find this to be particularly interesting if you‚Äôre a B2B marketer. This report shows you what internet network visitors are coming from. For the majority of consumers you‚Äôre going to see something like “AT&T” or “Comcast,” but sometimes you will find a few gems that contain company names. See if there are any identifiable prospects visiting your website or see if your competitors are visiting your website.
3. Traffic Sources
Find out how your visitors are reaching your website. Are your traffic sources mostly direct, referral or search? What are the referrals? What were the keywords in search? How many pages per visit did each type of referral generate? These are some helpful questions to ask.
4. Content > Site Content > Pages
Which pages receive the most traffic? What‚Äôs the average time on the page? Is the bounce rate significantly higher for certain pages versus others? Capitalize on the good content and learn from the bad.
The most important part
What‚Äôs most important is not that you are monitoring traffic on your website. The most important part is that you mobilize it! Take action from it! Don‚Äôt just install monitoring software so you can see how many people actually visit your website. Use the data to inform decisions. Make decisions! Try new things. Just be sure to measure your results so that you can try something new and better the next time.
Remember, the four reports we listed above are quick and easy things to look at. Be sure to segment your date range so you know what you‚Äôre looking at. We suggest looking at things a week or day at a time, depending on how frequently you‚Äôre looking.