Choosing a Website Designer
Is your business just getting started on the web? Has your business been on the web for a while, and it needs some refreshing? If so, you need to hire a website designer. A website designer is a marketing agency, individual or freelancer who can create and code your website. If you‚Äôre looking at hiring a website designer, there are several things you should take into consideration. We‚Äôve compiled a short list of things to consider below:
Look for a website designer with experience. Ask to see a portfolio or a list of working websites the designer has created. This will give you a pretty good idea of the designer‚Äôs style and the quality you can expect on your project. If you‚Äôre working with an agency, they may have several designers who work on a project and may be more versatile in their creative style. Because of this, agencies can often times cater to a variety of themes or industries, including yours.
Price matters. In the realm of creative work, you usually get what you pay for. If you‚Äôre just looking for a cheap price, expect a cheap design. A professional website design should start around $2,000 for smaller projects. A good website designer will give you a detailed quote with an explanation for why the price is where it‚Äôs at. Remember, you want your website designer spending time talking to you and learning about your business. Your website is an investment, and good return starts with good design.
Once the project if finished, who will maintain the website? Will the website run on a content management system or will it be static HTML? This is important when choosing a website designer because if you don‚Äôt have the skill-set or time to maintain the website, it may just go to waste. If you want to maintain the website yourself, you should probably ask about a content management system. If you‚Äôd like the designer to maintain the website, ask about setting up a monthly retainer.
Hosting, Domains, etc.
If you‚Äôre starting from scratch on the web, you‚Äôre going to need a domain name (ex. www.domainname.com) and you‚Äôre going to need a web host (a location on the internet where the website is stored). When looking for a website designer, find out who will manage acquiring the domain name and hosting services. If you‚Äôre not sure what you need, your website designer can help make some recommendations and even purchase the services on your behalf.
Who is going to write the content on your website? Most website designers are not copywriters. So if you‚Äôre not a skilled writer, consider hiring a copywriter to work with the website designer. If you‚Äôre working with an agency, they may have a partner who writes copy as part of their design services. Be sure to ask if copy writing is included.
In The End
Most importantly, find someone who asks plenty of questions before they get to work. Get someone who is willing to learn about your business. Look for a website designer with a consultative attitude, who has some new ideas. Someone who is willing to learn is often the best choice.