Basics: What is Search Advertising?

Posted November 9, 2011 - 8:05 am. By Ryan Feyer. comments

What is Search Advertising

What is search advertising? Simple: it’s advertising within a search engine. When people use Google, Bing or Yahoo, they’re brought to a page with their results. At the top and right-hand side of the results are paid listings (red sections below). These comprise of what is called search advertising.


These ads are strictly pay per click (PPC), where the advertiser is only paying Google, Bing or Yahoo when their ad is clicked by a searcher. Advertisers can purchase and manage their ad campaigns through Google Adwords for Google search results or Microsoft AdCenter for Bing and Yahoo search results. The ads go through a bidding auction and quality analysis to determine where they are placed. This is while you’ll see ads that are relevant to search queries in the results.

Search advertising is a good option for any size business. Here are a few reasons why:

  • Costs are inexpensive and easily controlled
  • Audience can be very narrow or very broad
  • Easy to track return on investment
  • Leads are warm because they‚Äôre already searching for your products and services
  • Accounts are easy to setup

If you’re interested in learning more about search advertising and how it can help you business, contact us, and we’ll give you $100 in credit to get started.


This post is part of a series called Basics. Basics is an attempt to give a high level overview of internet marketing services and why they’re important to businesses. If you’re interested in learning more about how internet marketing services can help your business, get a free consultation here.

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