Basics: What is Search Advertising?
What is search advertising? Simple: it‚Äôs advertising within a search engine. When people use Google, Bing or Yahoo, they‚Äôre brought to a page with their results. At the top and right-hand side of the results are paid listings (red sections below). These comprise of what is called search advertising.
These ads are strictly pay per click (PPC), where the advertiser is only paying Google, Bing or Yahoo when their ad is clicked by a searcher. Advertisers can purchase and manage their ad campaigns through Google Adwords for Google search results or Microsoft AdCenter for Bing and Yahoo search results. The ads go through a bidding auction and quality analysis to determine where they are placed. This is while you‚Äôll see ads that are relevant to search queries in the results.
Search advertising is a good option for any size business. Here are a few reasons why:
- Costs are inexpensive and easily controlled
- Audience can be very narrow or very broad
- Easy to track return on investment
- Leads are warm because they‚Äôre already searching for your products and services
- Accounts are easy to setup
If you‚Äôre interested in learning more about search advertising and how it can help you business, contact us, and we‚Äôll give you $100 in credit to get started.